Great app store screenshots are critical to making your app store listing attractive to drive more downloads. Many mobile users will use your app scre…

App Store Optimization (aka ASO) is a favored strategy for app developers as it is a key driver of organic and overall app success. It is the process …

Do you know that most of people find your app by browsing and searching the App Store? Therefore, whether your app is listed in App Store or Google Pl…

During Apple’s worldwide developer conference (WWDC) 2021 from June 7 to 11, Apple unveiled a list of changes coming to Apple products later…

If you’re a developer or an ASO marketer, you must have thought how great it would be to get your app or game featured on Google Play. It will get you…

Improving the discoverability of our mobile app or game is one of the main KPI of ASO and even user growth. And, make our apps or games get featured o…

It’s no secret that high ratings and positive reviews lead to more downloads. However, do you know that responding to user feedback on your App S…

A/B testing is an essential part of an App Store Optimization strategy. For Android developers, Google Play Store Listing Experiments is a p…

Imitating Popular Apps

As the World’s 3rd largest economy, the Japanese market is an opportunity that should not be missed. However, marketing in Japan is hard because …