10 Best Online Reputation Monitoring Tools for 2023

Today, online reputation management (or ORM for short) is essential for any company. People do not trust brands that get negative feedback in media, on social networks, or review sites.

Therefore, it is important to monitor your reputation and react promptly which will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.

In this article, you will find 10 best online reputation management tools that will help you take care of your brand. let’s see which tools can help you facilitate and automate the process.

Online Reputation Monitoring Tools

Best Online Reputation Management Tools for Your Brand

1.  Google Alerts

Google Alerts is a service that provides free notifications about brand mentions or any phrases or content that you find relevant. You can set up alerts for:

  • Business information – you’ll get notified of any brand mentions. It’s worth accounting for any spelling mistakes in your brand’s name.
  • Information about your product or service – do people say positive or negative things about you?
  • Competitors – to get a quick overview of what they’re up to, and act fast if necessary
  • And many others.

After setting up the alters, you will get an email notification every time somebody posts something that references you in any way. Based on your preference, it could be daily or weekly alerts.

Pricing: It’s completely free! 

Google Alerts

2.  The Brand Grader

The Brand Grader is a reputation management platform for businesses. Its solutions include conversation tracking, competitor monitoring, and real-time social media mentions. Businesses can use The Brand Grader to evaluate how their brand performs online.

It is free and straightforward to use. All you have to do is to enter the name of your brand and provide an email account.

The Brand Grader sends you a report on your company. It provides a quick overview of the brand’s online presence. The report includes details from the last seven days relating to:

  • Your biggest web influencers – blogs and news sites who have talked about you
  • Your top sources – the web and social sources who mentioned your brand most
  • Sentiment detection – whether most of your mentions are positive or negative
  • Mentions overview –  how many mentions your brand received on websites, blogs, and forums
  • Mention Locations – where conversations about your brand came from
  • Social Following – your follower counts on different social media platforms

Pricing: It’s completely free! 

Brand Grader

3.  Brand24

Brand24 is a social media monitoring and analytics tool that lets you track your brand or product on the internet. You can also use it to measure the buzz around other brands, products or keywords in your niche.

It offers an “online mentions” feature that shows mentions across social media platforms, blogs, news sites, forms and generates alerts when mentions occur. The platform also tracks sudden changes in companies’ discussion volumes, so users can spot issues as they arise and capitalize on the positive publicity.

Pricing: Brand24 offer a 14-day free trial and then a choice from three different monthly plans starting from $49/month.

4.  Meltwater

Sometimes, editorial content matters even more than public discussions. To track what media talk about your brand, you can use Meltwater. 

This online brand reputation management tool scans 270K news sources globally, including print media. Also, it has TV and radio monitoring features. Additionally, Meltwater “listens to” 25K podcasts to find any mentions about your company.

It can give you real-time analytics on what people are talking about your brand. You can instantly mark the red flag and control the crisis. Besides, you can create custom filters to see how your competitors are performing. 

Another important thing is that it allows you to transform these reports into a presentation and share it directly with your internal teams. 

Pricing: An average cost of the tool is $4000/year, public records find. To know Meltwater’s current pricing, you need to contact their support.


5.  BuzzSumo

Buzzsumo takes a somewhat different take on things compared to the other tools in this list. BuzzSumo provides a content analysis report. This show detailed graphs predominantly relating to engagement on articles about your topic of choice.

For online reputation management, you can create alerts in Buzzsumo to track:

  • Brand mentions
  • Competitor mentions
  • Content from a website
  • Keyword mentions
  • Backlinks
  • An author

Pricing: $99-499/mo

6.   Mention

Mention is a marketing intelligence software that allows companies and marketing agencies to track all the information circulating on the web about their organization.

It is a platform capable of monitoring sources amounting to billions in more than 40 languages, providing businesses with a rich source of information on what is popular and trendy.

Aside from delivering information about social mentions, it can also make performance analyses and provide a highly segmented summary of time consumption, sentiment, and activities.

Pricing: Mention’s Starter plan begins at $29 per month and will only give you minimal exposure to the tool. The Growth plan, which begins at $99 per month, is the first level with enough horsepower and functionality for the SMB market.

7.  Reputology

The name Reputology signals reputation management ― and that’s exactly what the tool does.

Reputology is basically a review tracking platform that helps businesses track, respond to, and analyze online reviews. Besides, Reputology provides location-specific review insights. This can be really helpful for companies who sell to local markets.

Pricing: Reputology charges from $10 to $49/mo for every location. You can sign up for a free trial before you settle on a plan.

8.   ReviewTrackers

If Reputology didn’t cover whatever review sites you’re interested in, try ReviewTrackers: it covers more than 85 review sites, including TripAdvisor, Foursquare, Healthgrades, Facebook reviews, Google Maps. The tool also emails you important reviews so that you don’t have to constantly check the app if you’re getting tons of reviews.

ReviewTrackers analyzes the ongoing customer feedback and presents you with some conclusions as to which aspects of your business are mentioned the most and might require your attention.

Pricing: ReviewTrackers’ Professional plan is offered at $49/mo; Enterprise costs $59/mo. The tool has an Agency plan too, with pricing available on request.

9.   BrandYourself

BrandYourself is one of the best online reputation management tools that offers a robust set of functionalities.

The best thing about it is that when you start using the tool, it offers a free Reputation Report. Your report explains to you how you can improve your Reputation Score. It also highlights your risk factors – flagged social results, flagged social posts, and flagged images.  It also looks at your personal brand and the properties that affect that.

You can either choose to improve the red flags by yourself or pay BrandYourself to fix the damages for you.

Pricing: BrandYourself is free to use, but you can upgrade to BrandYourself Premium for $99.96 per year


10.  Awario

Awario is a social listening tool that makes reputation management easy. The platform will track your brand’s mentions across the major social networks and the web in real-time and let you respond to them right from the app.

To help you spot mentions that require your immediate attention, the tool offers Sentiment Analysis. The Sentiment graph in the dashboard shows you the share of positive and negative mentions of your business, letting you locate spikes you need to address.

Pricing: Awario offers 3 plans: Starter for individuals ($39/mo), Pro for SMBs ($119/mo), and Enterprise for agencies and big brands ($399/mo). If you go with an annual plan, you can save up to 40%.


To choose the ideal online reputation management tool for yourself, you should have a clear idea of your business requirements, the challenges you face and of course the goals you want to achieve with your reputation software.

The 10 online reputation management tools above will help you take charge of your brand’s online reputation. Compare them and choose one fit for your business.

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