In previous post, we discuss why “About Us” is important for your customers and SEO. Then, how to write a good “About Us” page? What content should be included?

Without further ado, I have picked 30 best About Us examples and the best practices for you. There’s no one-size-fits-all solution, but you can learn from these good About Us templates and make your special one.  

Best Practices for “About Us” Page

First of all, let’s see what makes a good “About Us” page. In my opinion, the About Us page should at least answer the following questions:

• Who you are?
• What matters to you?
• What you do?
• How you do it?

Then, make your About Us page awesome and impressive. Here are 12 best practices to make a good About Us page.

1. Provide essential information
2. Tell your story
3. Share your unique identity
4. Highlight the people who trust you
5. Add images and photographs
6. Publish a video
7. Show off your achievements
8. Boast about good press
9. Include your ‘mission statement’
10. Don’t forget your CTAs (and value proposition)
11. Use schema and semantics
12. Keep it up to date

Should you follow all these best practices? Of course NO!

If you followed all these recommendations, the page might become too crowded to do any good for a visitor. Also, it’s extremely difficult to create a page that hits all of these marks.  Prioritize the ones you think will have the biggest effect on your audiences.

Now, Check the list of the best About Us page examples below and use these examples to guide you while creating an About Us page that is as outstanding and professional as you are.

30 Best About Us Page Examples that Will Inspire You

1.      Backlinko

As an SEOer, many of you may have read the blog written by Brian Dean in Backlinko. But, have you read the “About” page of the website? I want to start with the website that most of us are familiar with.

What makes the Backlinko’s About Us page great?

At the very beginning, the page tells visitors what it does – “higher ranking and more traffic”. Then, tell visitors what he does, how he does it and who he is with conversational tone. There are also 3 friendly photos of the creator that make me impressive. I also noticed the two call to action buttons for email signup.

2.      HutSpot

HubSpot’s About page is a nice example of visualizing the company’s story through a timeline. (It also explains it in text by detailing its mission, community and platforms, etc.)

3.      Google

Google does a great job telling the founders’ story. It is not too wordy and gets the main takeaway in the headline – Google was started in a garage, an unconventional beginning in an unconventional story:

4.      Copyblogger

The Copyblogger about page is all about you and what you will learn from his website. It isn’t until way down the page that he actually introduces who he is.

Most “experts” start their about pages talking about themselves. Here Clark gives reasons why his blog will help you. What this does is actually give his following credentials more weight because you are curious as to who is providing all this amazing value. Rather than talking about how good he is, he lets his examples talk for him.

5. Dropbox

Dropbox features their staff on almost 50% of their page, which is a unique touch that adds a personal connection. Then, after reading about the mission, story and “meeting” their staff, there is a clear CTA to “hire”.

6.      Lateral

This page is broken into 2 sections, and puts their team first. They definitely stand by their motto of thinking outside the box in the creative way they display their team. Every team member photo “looks” at where you are clicking! The other subsections hit on all the marks as well with strong imagery and simple messages.

7.      Eventbrite

Eventbrite is a great example of a page with an inspiring mission statement coupled with three simple call to action buttons at the bottom. Their statement “Bringing the world together through live experiences”, is inspiring enough that they can then invite the user to ‘host’ an event, ‘discover’ an event to attend or ‘join’ their team.

8.      Stripe

Their value proposition (which they refer to as their “mission”) is stated right at the top of the page, so their impact as a company is made known from the start of the browsing experience. 

However, my favorite design element on the page is the way they illustrate their solution to the “financial complexity” point, visualizing how they simplify financial management for businesses. 

9.      Sara Dietschy

Sara’s first sentence tells you what she does – a YouTuber and content creator. Then, she tells you just how many people subscribe to her channel: 630,000. This is an important number to know for her potential video advertisers and collaborators who want to know how much exposure they’d get by working with her or advertising on her channel.

10.  Xero

Xero is an accounting tool for small businesses. True to their accounting roots, their About page manages to be data- and numbers-heavy while still being more about their customers and story than accounting. It’s a great example of giving the reader the information they’re looking for in a way that’s true to the brand’s core value proposition.

11.  Trello

Trello’s About page is simple and straightforward, similar to their product. It tells their story in a no-fluff manner, through simple bullet points listing the most important moments in the company’s history.

But for the most part, Trello lets social proof tell the story. In addition to press and customer logos, which many other companies include, Trello goes further and publishes quotes from press coverage that explains the tool.

19 More Examples of the Best About Us Pages

12. Nike

13. Microsoft

14. The New York Times

15. Adobe

16. Amazon

17. Twitter

18. IKEA

19. Spotify

20. BMW

21. Slack

22. Sony

23. Samsung

24. Capital One

25. Vox

26. MailChimp

27. Evernote

28. GAP

29. Pinterest

30. Moz

Final Words

As you see, almost of all our great About Us examples are famous brands. You may fell it is not easy to write about your small business in a way that attracts and engages people like these famous brands.

However, every business has a story. Therefore, we still have something specially to say about us, even if we are in a small business and no one knows us.

Visitors want to know what your website is all “about,” so your About Us page should tell them what you do and why. Give them the information about your company in a compelling, yet honest way. 

Need an About Us example of small business, you can check my About page. In my About page, I just tell visitors sincerely about who I am, what I do, what my goal is and how I can help.