Why the “About Us” Page is Important for SEO and Your Business

Though an “About Us” page is essential for nearly all websites or blogs, some business owners overlook it or simply “get it over with” by filling it with a brief and uninspiring bio.

I must say that not having a dedicated “About Us” page could be harm for your website’s SEO and business in long time.

Here I’ll summaries 3 most important reasons why I think the About Us page is important for SEO and your business. After reading this, I hope you can follow the best About Us page examples to create or improve the “About Us” page on your Website.

Reason One: Boost Trust, Credibility, Authority, And Branding for Customer

The first place typical visitors go on your website is your landing page. If they have an interest past your landing page, they probably go to your “Homepage”, “Product” page or “About Us” page to learn more.

As a matter of fact, “About Us” page is one of the most frequently visited pages on your website. 

“About Us” page is your opportunity to introduce yourself to your potential customers. You can establish your authority and build trust with a visitor by outlining your experience, telling your story and showcasing your brand’s unique personality. You can demonstrate what you can do, prove that you can deliver, and illustrate how you stand out from the competition. This helps users to see that there are real people behind the website or company.

Reason Two: Your About Page Is a Conversion Gold Mine

People tend to buy from those they know, like and trust (a cliché, but it’s true); this all-important “About Us” page can make your readers feel like they know you, they like you and they trust you enough to part with their money and become your customer.

Reasons Three: Your About Page Makes Search Engines Trust You

So we now know visitors and users prefer a trustworthy and credible website, so does Google. Google also prefer to rank ‘trustworthy’ sites over less ‘trustworthy’ sites

According to Google quality evaluator guidelines,

“For all other pages that have a beneficial purpose, the amount of expertise, authoritativeness, and trustworthiness (E-A-T) is very important. Please consider:

● The expertise of the creator of the MC (Main Content).

● The authoritativeness of the creator of the MC, the MC itself, and the website.

● The trustworthiness of the creator of the MC, the MC itself, and the website.

Google EAT

Also, Google’s Human raters are taught to find out who is responsible for the website, and who created the content on the page. This means Google take the information into consideration to decide weather your website can be trusted or not.

Google PQ Rating

When search engines like Google thinks your website is trustworthy, your organic search performance tends to be better.

Finally, I’d like to take Amazon as an example. When I check the “About Us” page of Amazon, I’m surprised because I found Amazon made it a website (https://www.aboutamazon.com/) instead of a page. Amazon puts “About us” in a prominent position by setting up a stand-alone site to describe their values, provide a glimpse into day-to-day operations, and share the leadership narrative.

Amazon About Page

Here, I don’t mean to advocating creating “About Us” to a separate site, but hope every business owner can pay attention to this all-important page.

Is the “About Us” page good for any other reason? Do you think the page has helped or will help your SEO efforts and business? Feel free to share your thoughts and stories.

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