14 Genius Ideas for Repurposing Content and Growing Traffic
Marketers, we all know how long it can take to create a piece of content. So, isn’t it a good idea to produce awesome 10X content when our time is limited?
Repurposing content is one of the greatest opportunities for us to maximum the time and effort in
If you’ve been creating content for a while, you likely have tons of useful articles on your blog, YouTube Channel, or as downloadable assets that could be reused in other ways. In this article, you’ll learn how to repurpose them to save time, reach a new audience, and advance your SEO.
Let’s dive in.
- What Is Repurposing Content?
- Why You Should Repurpose Content?
- What Content Deserves Repurposing?
- 14 Awesome Ways of Repurposing Content
- 1. Blog Post/Guides –> eBooks
- 2. Blog Post / PowerPoint Presentation –> Slide Deck
- 3. Blog Post/ Statistics –> Infographic
- 4. Blog Post –> Newsletter Copy
- 5. Blog Post –> Content Roundups
- 6. Blog Post –> Video
- 7. Blog Post –> Podcast
- 8. Blog Post – Listicle-Type Social Media Posts
- 9. Internal Data –> Case Studies
- 10. Testimonials/ Case Studies –> Social Media Posts
- 11. Statistics –> Twitter Posts
- 12. Images –> Social Media Posts
- 13. Webinars –> Video Tutorials
- 14. Quora Q&A –> Blog Post
- Walk The Talk!
What Is Repurposing Content?
Repurposing content (also known as “content recycling”) is a pretty standard practice of reusing all of the content or a part of an old piece to expand its reach. Repurposed content is usually converted into a new format, such as an infographic, email, video, or even a social media post.
For example – A blog post can be repurposed in many ways. You can take one blog post, turn it into a LinkedIn update, a YouTube video, a slideshow in PDF format or an infographic:
Why You Should Repurpose Content?
Integrating repurposing into your content marketing strategy can save your time, advance production, expand audience reach, and provide myriad additional benefits, including:
1. Save Time
Creating quality content takes a lot of time. You may need to conduct keyword research, brainstorm article ideas, gather valuable resource, and more. For most of us, this cycle repeats and repeats, always focusing on the next piece of content. The time it takes to publish new content adds up.
By repurposing content, however, you can draw from past articles, videos, or other assets and cut down on time it takes to produce new assets.
2. Reach New Audiences
Some people like to consume content by reading articles rather than watching videos. Some prefer visual infographics over text statistics. Some choose podcasts over ebooks.
Reformatting your content for different mediums means appealing to more audiences and extending your reach.
3. Advance Your SEO
Multiple pieces of content around the same topic can generate additional opportunities to target a desired keyword. Plus, if you take your repurposed content outside your site, you can receive quality links back to your site with the added bonus of controlling the anchor text in the link.
4. Boosts Your Online Presence
Repurposing content commences to more content—and the more extra of that you have online, the more powerful your online presence will be.
Having a strong online presence is crucial for inflating brand awareness, strengthening your audience, and eventually getting more customers.
What Content Deserves Repurposing?
Not every piece of content you make needs to be repurposed. You need to choose those content which is worthwhile.
There are mainly 2 types of content that deserves repurposing.
1. Repurpose Evergreen Content
Evergreen content is always relevant, regardless of how much time goes by. It’s usually on a topic that will continually be searched and receive a genuine interest from your audience.
When deciding which of your content to repurpose, you should use only your evergreen content. This way, you know that your efforts will pay dividends for years to come.
- The timelessness of evergreen content ensures that it stays relevant.
- The high quality of evergreen content ensures that it gets traffic.
2. Recycle High-Performing Content
Another way to find content that is worth repurposing is by looking at your most popular content.
- What has resonated with your audience the most?
- Which piece was shared the most on Facebook or Twitter?
- Which piece receives the most monthly traffic?
- Which of your videos has received the most views on YouTube?
Narrow down your top performing blog posts and videos by traffic, shares, and even comments. Any piece with a high number in any of these areas is a good place to start.
14 Awesome Ways of Repurposing Content
There are no rules for how you repurpose content, as long as you change either the target audience or the format. If you are finding the proper ways to repurpose content, here we’ve put together a great list of the best ways to repurpose content.
Tips: No matter which way you use, make sure it ends up saving you time. If you’re spending as long repurposing content as you are creating new content, then you’re doing something wrong!
1. Blog Post/Guides –> eBooks
If you’ve written a few blog posts on the same subject, why not combine them into an eBook?
There are advantages to an e-book both for you and for your readers. As a publisher, an e-book offers you tremendous flexibility and variety in terms of structure and design, allowing you to come up with an absolutely unique product. As a reader, an e-book is easy to carry and easy to access (whether it’s on a laptop, tablet, mobile or e-reader).
The opposite also works great, turning an eBook into a list of blog posts. If you published a lengthy eBook, you could break that eBook down into separate articles.
2. Blog Post / PowerPoint Presentation –> Slide Deck
You can turn your content into a slide deck presentation and upload it to sites like SlideShare. The site allows you to search slide decks both by topic and user, giving uploaders the benefit of a “channel”-like fame.
This isn’t too difficult, but there are some steps to follow:
- Break down the main points of your blog post. If you created an outline for your blog post, your sub-headers could each be a title slide.
- Resize images to fit your slide presentation. You can borrow graphics from your blog post, but do make sure they look good.
- Consider embedding your slide deck back in the original blog post. This is a great way to offer people a more condensed version of your post if they’d prefer to click through slides than read.
3. Blog Post/ Statistics –> Infographic
Infographics are excellent vehicles for data, processes, and visual content. They can be used to explain a topic in a step-by-step fashion, showcase data in an interesting way, or illustrate a story. When a topic lends itself to visual interpretation, creating an infographic is the way to go.
If you’re sending off an email newsletter, try using the intro of your blog, the conclusion of your blog, or even a specific sentence or two from your blog in your newsletter copy. This way you don’t have to write anything new for the newsletter section.
5. Blog Post –> Content Roundups
An insanely simple way to repurpose your content is to create a round-up post. All you do is gather a group of your most popular articles and link them in your new round-up post. Then, you can share the post to your email list and social media.
6. Blog Post –> Video
Chances are that some of your audience prefers content they don’t have to read. In this sense, videos could be one of the most important repurposing methods because they open up a whole new way to connect with others.
Many blog posts—and other types of content—are ‘how to’-type content pieces, or otherwise written to teach readers something. This kind of post can easily be repurposed into video form.
7. Blog Post –> Podcast
Podcasts are becoming more popular among bloggers across every niche. Luckily, creating a podcast doesn’t have to be difficult. Turning a blog post into a podcast could be as simple as reading and recording it.
Most blogs have a structure to them with main takeaways the writer wants the reader to gather after reading the post. You can use this structure or takeaways to create a list-style social media post with a call to action for the viewer to click through to the full blog to read the insights in detail.
9. Internal Data –> Case Studies
When you gather social media metrics, collect SEO data, or analyze traffic performance, you can draw inferences from the data and turn them into a case study to share with your readers.
Do you have glowing reviews and testimonials from your customers? You can pull snippets from these and transform them into a cool social proof campaign. This way, you can add credibility for your products or services because people trust online reviews when making purchases.
11. Statistics –> Twitter Posts
Let’s say you’ve got a solid stats post, sharing some cool interesting facts or data points about your industry. Want to get more leverage out of those stats? Turn them into individual tweetable elements. You can do this is a number of ways:
- Add a click to tweet link to the end of some stats
- Use most interesting or compelling stats as tweets
- Create Twitter-friendly image stats (these will probably perform the best)
Repurposing your stats into tweetable highlights makes them much more sharable and is sure to give your content better reach.
When you’re creating graphics for your blog post, create a few different versions sized appropriately for your social networks.
Also, consider which types of graphics you could both embed in your blog, and share on social media. Long infographics are great for Pinterest, while quote graphics and images with quick stats are a good fit for Twitter.
13. Webinars –> Video Tutorials
Have you recently conducted an outstanding webinar for your audience, and got tons of attendees?
It was a great success!
But of course, not everyone will attend your webinar, and a few months later. So why not repurpose it into a video tutorial so everyone can watch it?
14. Quora Q&A –> Blog Post
Repurposing content doesn’t always refer to the content on your own website. For instance, if you routinely answer questions on a site like Quora, you could turn your responses into a new blog post.
Walk The Talk!
So there you have it – 14 ideas to breathe new life into old content.
Repurposing content can be a big time saver for content creators. It’s a super hack with benefits for SEO, reach, and much more.
When you’re repurposing content, remember, each platform has its own format, and you should customize whatever you’re repurposing to fit that format. While it can be tempting to just copy/paste existing content into a new platform, do spend the time editing your repurposed content to fit.
Now it’s time to give it a try! Pick up your best blog post and try repurposing it in whatever is more suited for your brand and business objectives. So long as you focus on adding value to the original content, your repurposing efforts should be successful.