Previously, we discussed how to gain more followers on Instagram. Then, in this post, we will talk about how to get more real likes on Instagram.

Likes is one of the main social metrics that indicate post performance. Though it was said that Instagram is testing to remove LIKES, you still can see the like count in analytics at this moment.

The below are 12 tips that we’ve assembled to help increase your Instagram Like counts per post. Read ’em, implement ’em, get more likes!!

Tips #1 Share High-Quality Photos

Instagram is an extremely visual social media platform. Looks matter on Instagram – aesthetically pleasing photos will naturally get you more likes.

Hone your artistic skills and photographic sensibilities and make sure that every picture you post is as good as you can make it. 

A study from over 30M+ Instagram photos found that using blue as a dominant color in your photos increased the number of likes by 24%.

Also, photos with faces are 38% more likely to get likes than those without, so use this to your advantage.

Tips #2. Write Compelling Captions

Your captions are just as crucial as your content. The best combination is having an amazing photo and a killer caption to go with it.

We recommend using your caption to share a story, your thoughts, or your feelings about the image and make it personal, either sharing something of yourself with your followers or relating the image and your caption to them. You can also ask questions of your followers to encourage engagement.

Here are some tips for write a good Instagram caption.

• Make the most of the first sentence
• Include a call to action or ask a question
• Use emoji’s and have fun with them
• Use hashtags
• Learn from awesome examples of great captions

Tips #3. Use The Right Hashtags

Hashtags can be a great way to have your content seen by users who aren’t following your account.

The easiest way to find the right hashtags is to type a few words related to your image or business into the Instagram search bar. 

Also be sure to avoid using hashtags that are way too popular (1million+ posts) because your image will likely get buried in a matter of minutes.

Tips #4. Add a Geo Location to Every Post

Geotagging provides yet another avenue for new followers to find your content. And while there are no guarantees, one study found that posts with geotags received about 79% more engagement from followers than posts without.

Make sure to include location tags on posts where relevant, so more people in your target audience will discover you and engage with your content. This is especially important if you are a small local business looking to connect with people in your area.

Tips #5. Encourage People to “Tag a Friend”

You can ask your followers to tag their friend in your post for more engagement. You will have to provide some sort of value (education, entertainment, or emotion) for someone to want to tag a friend, but if you can accomplish that, people can’t help but share! 

Tips #6. Run A Contest or Giveaway

Everyone loves free stuff. Giveaways are fun and engaging way to encourage more likes, followers and to develop a relationship between you and your audience.

Tips #7. Embrace The Memes

Everyone loves silly content that makes them laugh or smile. People can’t help but like and share funny gifs, poignant sayings or goofy gags.

Don’t be afraid to step outside your boundaries and show your humorous side.

Tips #8. Post On Time/When Your Followers Are Looking

One of the most important factors to get likes on Instagram is posting at the time where your audience are most active!

The best time to post on Instagram has long been debated among social media experts. But thanks to Instagram’s analytic tools, you can look into the exact times and dates when your followers are active.

Tips #9. Tag Relevant Accounts in Your Posts

Did you know tagging relevant accounts in your post has the potential to boost engagement? Whilst tags don’t function the same way hashtags do, they do serve a similar purpose: increasing reach. 

A top tip straight to get likes on Instagram is to tag your content with relevant accounts such as products or brands featured in the post, influencers in the space, or people you think would genuinely enjoy or be interested in the post.

Tips #10. Like and Comment Everyday

Many creators get so focused on what they’re posting and sharing that they forget a crucial element of their social media platform: being social.

Make sure you actively engage with your own followers and other users by following them, liking and commenting on their posts. Your followers will be more likely to interact with your content if they know you’ll make an effort to do the same.

Tips #11. Use a Call to Action

Your Instagram posts should include a simple call to action. If the call-to-action is clear, followers are more likely to oblige.  

This could be something as simple as asking followers to “double-tap” if they agree or follow the link in your bio. There are also tons of accounts out there that use their call to action to expand their reach by asking their followers to tag a friend.

Tips #12. Partner with an Influencer

Our final tip to get likes on Instagram is partnering with influencers.

Influencer marketing is one of the top marketing trends for the past seven years and rightfully so, around 50% of social media users prefer getting product information from their favorite influencers rather than the brand itself.

Find an influencer that compliments your brand to partner with for a post, marketing campaign or to help boost awareness. This helps your business reach more people within your target market and get more Likes.

Parting Words ?

So, there you have it!

We have just gone over 12 ways to get more likes on Instagram. Follow these steps to get likes on Instagram, but remember that you won’t get thousands of likes overnight. If you focus on posting engaging content for your followers, your number of likes will steadily increase over time.

If you have any questions, let us know in the comments. Happy posting! ?