Are you new to TikTok?

Do you want more users to see your videos?

Do you want to gain more followers on TikTok?

In this article, we will introduce 18 practical tips to help you quickly increase your TikTok followers and boost video views. If you have already posted some videos on TikTok but have very few views and followers, this article may be helpful for you.

Let’s start learning!

How to Get More Followers on TikTok in 2023?

1. Know Your Target Audience

The first step to increase your followers on any social channel is to make sure you you’re your target audience for your content. The type of content that works for one group may not resonate with another. Therefore, before you start creating your TikTok marketing strategy, it is essential to understand what your target audience does on the platform.

If you have a TikTok business account, you can access a wealth of user data in TikTok Analytics. This data can tell you a lot about your audience. Once you find your target audience, you need to create more videos specifically for that audience.

2. Choose Your Niche Market

After determining your target audience, you need to further decide on the niche market you want to focus on. Creating your TikTok videos around a specific niche will make it easier for TikTok’s algorithm to categorize your videos and push it to the right people.

Selecting a niche market is very simple for brands because they have a defined product and industry before creating their TikTok account. For individual creators, however, this step may be a bit overwhelming due to the vast number of topics available.

3. Find The Videos’ Type Your Users Like

After identifying the target audience and niche market, you now need to consider the types of videos users in your field like. Are they tutorials, dances, challenges, comedy – or something else?

An easy way to figure out the type of content users in a specific field like is to analyze popular TikTok videos. TikTok’s built-in search tool can help you find popular videos in your field in seconds. Then, you can analyze the content types of these videos and how they add hashtags and captions to their videos.

Next, you can create videos similar to these – and strive to do better than your competitors!

4. Make Good Use of Trends

Trends are a great way to get new attention to your content. If you participate in the latest trends, TikTok users are more likely to find your videos, and if you’re lucky, your videos may even go viral. It’s no secret that one viral video can attract tens of thousands of new fans.

Using popular hashtags (and making your videos relevant to these hashtags) can increase your chances of appearing on people’s “For You” pages.

If you don’t know what the current popular hashtags are, just type in #, and you’ll see many suggestions. Then, you can choose popular hashtags related to your video.

5. Use hashtags

Hashtags are popular on most social media platforms because they help users find content they are interested in. We’ve talked about popular hashtags before. But in fact, in addition to popular hashtags, you also need to use brand-specific hashtags, business-specific topic hashtags, and general topic hashtags.

Many people believe that hashtags like #fyp or #foryou will help videos get on the “For You” page. However, this has yet to be proven, and TikTok has not confirmed this either. You can use them as needed.

6. Use Popular Songs

There’s a reason some songs become popular on TikTok. They are trendy and often promoted by record companies. TikTok’s algorithm favors content made with popular music.

Here’s how to find popular music: Open the TikTok App > Tap the plus icon at the bottom of the screen > Click “Sounds” > Scroll through popular songs.

You can also see the songs your fans have listened to the most in the past 7 days in TikTok Analytics.

7. Choose A Cover Image with Text Captions

Make sure your cover image has clear, easy-to-read text captions. This will help people see the content of your video in the thumbnail and increase engagement. Ultimately, this will translate into views and followers.

8. Make Shorter Videos

Although TikTok allows you to create videos up to 60 seconds long, the TikTok algorithm focuses on video completion rates.

If you want a higher video completion rate, you must aim for shorter video durations. Try to keep most of your videos between 15 and 20 seconds to increase the chances that users will watch them to the end.

9. Try TikTok Duets and Stitch

You should also invest time and effort in interacting with other creators and brands on the platform. One of the best ways to do this is through TikTok’s Duet or Stitch feature.

Duets put your video together with another user’s video so you can respond to their video or supplement it with your own content. When you choose this creative approach, your video is likely to be recommended to people who follow the original creator on their “For You” page. It’s a simple way to get more exposure and followers.

Stitch allows users to clip scenes from other users’ videos and integrate them into their own videos. This is perfect for adding your own commentary or additional content to existing videos.

10. Participate in (And Create) Challenges

There are various challenges on TikTok. You can choose to participate in challenges that interest your target audience. The difficulty is that many popular challenges are dance challenges, which may be more difficult to participate in!

In addition to participating in existing challenges, you can also create your own challenges on TikTok.

Fortnite did a great job with challenges on TikTok. They invited TikTok users to participate in their #emoteroyalecontest challenge. The challenge required people to shoot a video of their original dance moves and share it on TikTok with the hashtag #EmoteRoyaleContest. The winning dance would become an official emote for Fortnite game characters. So far, the content under the #EmoteRoyaleContest hashtag has been viewed more than 600 million times.

11. Collaborate with TikTok Influencers

Influencer marketing is a good strategy on YouTube and Instagram, and it’s the same on TikTok. There are many users on TikTok with millions of fans, and collaborating with influencers can be a good way to promote your business.

You can use the Creator Marketplace to find creators, influencers, and TikTok celebrities who may be suitable for your brand and have similar audience demographics.

12. Post at The Right Time

Two things need to be considered when determining the best posting time: where your audience is and when your most-watched content is posted.

If you want people to see your content, you probably don’t want to upload new videos at 3 a.m. local time. So, when are your followers (and potential followers) active?

If you have a business account, you can see the specific dates and times your followers are active in TikTok Analytics. It’s important to note that the times displayed on TikTok are in UTC, so you need to convert these times based on the regions where your users are located.

13. Add CTAs at The End of Videos

Sometimes, if you don’t “assign” a task to your video viewers, they don’t know what to do. But when you encourage them to follow you or like the video at the end, you give them a direction to work towards, rather than aimlessly watching the next video.

14. Cross-Promote Your Videos

You can share your TikTok videos on other social media platforms. You may have already noticed many TikTok videos being moved to Instagram Reels and YouTube Shorts, and you can do the same!

Instagram Reels doesn’t allow reposted or watermarked videos, so you’ll need to upload original short videos or edit them accordingly. YouTube Shorts, on the other hand, allows videos with TikTok watermarks.

Putting your videos on multiple platforms (Facebook, Instagram, YouTube, and Twitter) helps increase your overall visibility and brings users from other social platforms to TikTok.

15. Create A Lot of Content

This is self-explanatory. How will people find your TikTok videos if you don’t post them frequently enough?

The more videos you uploaded, the more exposure your content is likely to get. For example, if you make a video about the gym and people see it when watching fitness videos on TikTok, they may visit your profile and continue watching your other videos.

But there are two points to note when creating a lot of content:

• If you have multiple categories or more traffic needs, it’s recommended that you expand into more accounts by category, rather than cramming all kinds of videos into one account. Otherwise, TikTok may not be able to sort out the content, and distribution may not reach the right audience.
• You need to post videos regularly, ideally 1-4 per day. Don’t post dozens of videos all at once and then not update for a month.

16. Don’t Delete Your TikTok Videos

Unless there’s a specific reason, don’t delete your TikTok videos. Sometimes, videos that have been posted for weeks or even months suddenly go viral. So, if some of your videos have lower traffic, don’t delete them.

17. Try TikTok Ads

Lastly, you can allocate some of your advertising budget to promote your TikTok videos. This way, you can quickly gain a group of targeted audience at the initial stage, and these users can provide data support for your TikTok marketing strategy.

18. When in Doubt, Bring Your Cat or Dog

Most people love pets. In addition to your main content, you can try posting videos of your cat or dog. Many creators have reported that when they post these videos, they gain new TikTok followers. This is probably because humans can’t ignore these adorable cats and dogs!

Gain More Followers On TikTok with Creativity and Persistence

There is no one-size-fits-all solution to gain more followers on TikTok. The tips shared in this article won’t make you an overnight sensation on TikTok. However, knowing your audience, leveraging trends, hashtags, and challenges, using other social media networks and advertising to promote your content, and posting videos at the right time are all good ways to increase genuine followers on TikTok.

All you need to do is keep digging into your creativity and combine these tips, continuously posting videos. Eventually, your hard work will pay off – you’ll have tens or even millions of followers.